During my time as Junior Designer at Edge Marketing, one social media ad client was Gemelli James Street. They were a new client, so the look and feel of their ads was established based on their existing website branding. The end result is a sleek set of adaptive ads that reflect Gemelli's brand identity.
When adapting posts into stories, the taller format and restrictive safe zones of story content required altering the positions of elements to ensure they remained viewable.
When designing story and reel ads, it was important to keep all key content within the safe zones to make sure that viewers would see it no matter their device configuration.
Header Font
Button Font
Body Font
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