Exclusive Tackle was one of the social media ad clients I worked on as a Junior Designer at Edge Marketing. The style of the ads is based on their existing ad designs completed by Edge, adapted to the needs of their new marketing campaigns. This resulted in a consistent set of image and video ads that seamlessly fit into their broader brand identity.
Exclusive Tackle made extensive use of video ads, requiring the use of well-timed motion graphics to grab the viewer's attention, guide their eye to key content, and hold their interest for the length of the ad.
When adapting posts into stories, the taller format and restrictive safe zones of story content required altering the positions of elements to ensure they remained viewable.
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