I was approached by the President of the University of Queensland Innovation and Entrepreneurship Society (UQIES) to design a new club logo and social media branding, as well as redesigning their existing website. This was a collaborative process that resulted in a fun and vibrant new look – which was now visually consistent across their touchpoints. For a more in-depth look at my design process, you can view the full case study below.
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The logo was designed in stages: starting with a range of greyscale icons, then testing fonts against the most popular three, before finally refining the icon design and settling on a colour scheme. Between all these steps I conducted surveys with the client to ensure the logo would suit their needs. The final logo uses a classic rocketship design in vivid colours to reflect the club's fun tone and focus on innovation.
UQIES already had an existing website and wanted to maintain its core content, however, the existing site featured poor alignment and spacing as well as a lack of consideration for responsive design. So, rather than starting from scratch, I adapted all of the existing pages to match the look and feel of the new logo, while also addressing the site's responsiveness issues.
To complete the client's new brand kit, I also created a set of social media post templates for events and announcements. These were designed such that they could contain all potential key information found in UQIES's previous posts, while matching the new look and feel of their logo and website.
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